Creating a twitter account
It all begins with creating an account.Now if you are brand using yourlogo as Twitter display pic will be good and for individuals a decent photo of yours will do it. Now while choosing username or handle as they call it on twitter, be sure its relevant to your brand or products and services you are offering. While filling up the bio section where you have to be informative and creative in limited characters.
Following Industry leaders
You might also want to look into associating yourself with leaders or champions of your particular industry. Once you have done this, look out for opportunities to engage with these people as being seen to be active in your particular industry can help you attract further targeted followers. You might even be lucky enough to get a re-tweet out of one of these leaders, putting you in front of other potential targeted accounts.
Promoting your Twitter account
- Adding follow button on your websites/blog.
- Linking your account in signature emails.
- Telling customers/friends via emails, facebook etc.
Follow back your followers is decent but it also invites lots of spam profiles which has nothing to do with your tweets.So you can choose it depending on your needs.
Engaging in talks always helps brands in terms of visibility. So take a initiatve and talk to people, engage in day to day conversations and on issues related to your brand. Tweeting Pics and videos time to time will be good too.